Dear readers...We’re back, and have been here for a few weeks. But now we are rolling full speed ahead, and even giving away free banners on our site (more below).
It’s been a strange, scary year since last March. Quite frankly, we knew back in early March, 2020, that the game-plan was going to have changes unlike anything we’ve seen in a long time.
When you have a theatre business and suddenly everything goes from a successful growth mode to zero dollars coming in, you have to stand back and re-evaluate. I’m not talking about just our website and media business, I am talking about theaters shutting down and disappearing quietly, I am talking about theatre artists I’ve known for years leaving town and giving up, about businesses relying on theatre audiences vanishing forever. It’s been a tough few months for many in the theatre industry in New York City, and, let’s not forget, all other industries. We've now had a full year of this.
The type of theatre that LocalTheatreNY has covered for close to 15 years is not anything like what the Broadway sites offer.
Off Broadway, Community Theatre, Off-Off, independents, and Theatre Festivals exist with very little government funding, donations, and income from audiences. Some of the folks I’ve worked with throughout the years barely survive in a strong economy, some bleed money in a regular environment, and still forge forward because of the undying love of the art. What happened in 2020 will have negative lasting effects on the industry for years to come. But we are determined to embrace the new normal and even make it thrive in new ways.
Theatre itself, as a business model, is changed dramatically. At the point that I originally wrote this, December of 2020, we were headed to yet another second wave of Covid. Theatre creators had already shifted gears and started producing theatre using Zoom, and video, and other less risky, safer forms of theatre. But as I rewrite this, now on March 16th, things are again headed in a positive direction. The vaccine is moving along nicely, numbers are going down, and theaters are beginning to announce openings, yes, even live openings if you can believe that. Recently, I asked two Broadway producing friends when they thought Broadway would realistically return. They said maybe by late 2021. The Broadway League is aiming for Fall, and some venues are going live as early as April of 2021.
At LocalTheatreNY.com, we have always considered expanding our coverage nationally, but there was enough happening right here in New York to keep us busy. Not anymore…for now, anyway. As things ramp up, we can begin thinking about all theatre, and we will. NYC alone is certainly not enough to support a site like ours. We live on advertising revenue and that bottomed out last March. Today, we find that the the people producing anything just don’t have the same budgets to support ad campaigns and keep us afloat with the same business model. So we too have to be resilient… and forward thinking. And that brings us here, today.
LocalTheatreUSA.com will evolve into a different media website. For now, what we know is that theatre still exists, and it exists in many cities and states throughout the country, often in places we never realized we could find it. It exists in communities that hunger for live or any form of live theatre, and we are going to find them.
Our mission is still to promote theatre, but now our scope will be larger. Stories about how others are creating theatre in different parts of the country will amaze and inspire us. I know this for a fact because I'm amazed and delighted. I want to share that delight with you. We are going to do it by offering free banners to our new site for a limited time to anyone, anywhere, that needs it with no strings, no commitments, just send me the banners and I will publish it and give it a shoutout on our social media platforms. Click on the link below for details on how to submit.
Our parent company (Alliance Media & Communications) will also change. Right before the quarantine, we were doing publicity and PR for our clients, we offered advertising and marketing, and we were even growing our production capabilities with several shows on track for OB and touring. Much of that will change in the coming months. Right now we are producing three site-specific video productions of original short plays which we will launch beginning soon. It’s an exciting “pivot,” but one that is necessary.
We will still work to promote your shows. But for now, take advantage of our free banners while you can. Our audience is close to 65k combined and we will grow it. Our linked banners will later be offered to everyone else for as little as $49 for up to 4 weeks, so even the new price structure will be much more affordable and wider-reaching than in the past 14 years! More to come on that.
As we are now producing more than ever, and will soon expand our development company, Alliance Media Theatricals, you can begin to plan getting your work on zoom, on video, even in short filmic productions. There is really no better time than right now to call us and see if we can help. (646-285-3033)
We also have some very exiting news for producers of short films, monologues, web series, and other formats we’ve never really covered on the site. Starting in Spring 2021, we will be launching ShowsPlusMore.com to help promote more than just theatre. The site will be a hub for every type of independent entertainment possible. Artists will need to comeback strong, and we want to be there to help them!
Thanks for being a friend of LocalTheatreNY.com and for continuing with LocalTheatreUSA.com. We are here for you because we know you have been here for us! Our new Hashtag for 2021 will be #Comeback2021, because it's now or newver.
Much more to come! Learn more about getting your free banners, CLICK HERE
Stay safe and healthy, and be positive.
Editor | Publisher |President
Alliance Media & Communications.